I am just so over the moon to unveil the new look for Styleast.
I have been wanting to re-brand for quite some time now, and been collecting a folder of inspiration for almost 2 years! The time never felt quite right – I was busy building houses, having babies, juggling projects, and life carried on. Whilst I was on my recent “baby break” though, I was able to really think about the direction I wanted to take my business to and so, with the new “E-Décor” service Styleast will be offering, (Read all about it here) I see this as new start for Styleast, and the time to re-brand just seemed so fitting.
I think branding is so important, especially in a creative industry, so wanted to make sure that my brand was epitomizing the design ethos of Styleast –minimalistic in approach, stylish and contemporary. I knew I wanted to the logo to be clean and uncluttered , simple yet sophisticated. And whilst I thought long and hard about colour, I could only see Styleast in monochrome: black and white.
I had all these ideas flying around my head and had been doodling and playing around with the graphics myself but realized I need some professional help to bring my ideas to life. So that’s when I contacted Taryn Gaylard of Taryn Long Design. I have worked with Taryn before on other projects and just knew she would see my vision and create something beautiful for me, and I couldn’t be happier with the outcome!
So here it is, the new and improved Styleast!
I did a little Q&A with the designer, another new feature I am going to bring to the blog:
1. Describe the Styleast brand and the direction?
Styleast is one of my favourite brands to date!! It helps having clients that have a similar style and taste, and trust you to do what you feel will work. LOVE the font, love the monochrome and love the fact the logo can be used with textures, beautiful photos and pretty much anywhere. Because of it’s simplicity, it has endless opportunities for the branding and development of the brand.
2. Why did you get into graphic design:
I always knew I was creative, but just didn’t know where, because I really can’t draw. hahaha
I studied Media, Communication and Culture at University, with a few graphic courses and really LOVED it.
So while travelling Asia, I did a bit of freelance work for a few friends and family and fell in love.
It’s incredible to be able to bring someones idea and branding to life.
3. How would you describe your style?
Minimalist – I far prefer simple, beautiful designs, uncomplicated yet effective.
4. Favourite colour?
ah I go through stages – have always loved green and blues, but at the moment I’m obsessed with mustard and saffron yellow, charcoal and what I like to call dirty colours :D
5. Is there an interior that you just love? And why?
I love homes.
The different styles, seeing special pieces, mixed textures, plants, baths, tiles, art, the list is endless. While I love clean modern graphic design, I’m a sucker for eclectic and interesting homes, that really show a families personality.
Let me know your thoughts on the new look, I’d love to hear your feedback!