More than a feeling

Live like it’s heaven on earth. Dance like nobody’s watching. Sing like nobody’s listening. Work like you don’t need the money. Dream like you’re going to live forever. Pray like you truly believe. Love like you’ve never been hurt.”……these are the beautiful words adorning one of Decorative Details most popular items, “The Script Plate” and for me, it totally captures the essence of this proudly local company, where it’s not so much about the quirky authentic handmade products they make, but more about the feelings and soul that their products embody

Last week I caught up with the team from Decorative Details to find out a bit more about them and how they started out. Decorative Details has been in the decor industry for over 2 decades. { So they know their stuff! } After specialising in manufacturing accessories for other contractors, they then re-invented themselves 3 years ago and now manufacture home-decor items that have become synonymous with being distinctly different, playful and edgy.
Their large range of handmade products are made mostly from resin and reclaimed wood as well as re-purposed items, up-cycled furniture and wall works. So they are bang on trend with the worldwide shift towards recycling and all that is ‘green’ in interiors. { Just love the books made into lampbases! }

Decorative Details products can be found across Southern Africa – from Namibia to Phalaborwa – at various gift and decor shops, and lucky for us “Slumtowners”, they also have their very own popular shop here in East London in the vibey Chamberlain Square. { This is managed by the delightful Sheila, who just like the products, is full of warmth and soul! }   Decorative Details is the most perfect place to shop when looking for a special unique gift or cute item for a kiddies room – from designer Kewpie Dolls to candy-coloured bunny rabbits to delicious-monster leaves! A lot of their sales are also generated by the casual browser who has popped in for a squizz and then left with something that has just “spoken” to them!

This is something very close to the Decorative Details team -made up of Anne, Vanessa and Ross, along with their 14 loyal staff members, – who have worked for them for over 20 years!  As I mentioned earlier, for them, it’s all about the feelings that their products convey…. a lot of their work comprises of happy cheery colours and text with inspirational sayings and words. I think it’s quite apt to say, that during times like these { dare I say that swear word “recession”! } we are drawn towards more meaningful, expressive products, so a reclaimed timber panel washed in a calming shade of powder blue, bearing the words ‘”my happy place” or “hopelessly, i’ll love you endlessly” most definitely fits that need!

Chatting with the Decorative Details team and hearing about their plans for the future was very exciting as they have all kinds of plans to expand and take their products both viral and international! { Can you say online shopping! }

If you haven’t heard about them, or popped into their shop before { where have you been hiding?! } go check them out at Chamberlain Square on Chamberlain Road. It will be hard for you to leave without a purchase……….. or at the very least a smile!!

http://www.facebook.com/decorativedetails

www.decorativedetails.co.za

decorative details

“20 questions” ( or more like 5……….)

1.What is your favourite colour: Yellow (A)  Chartreuse (acid dirty yellow/green) – you can tell she’s a designer ;) (V) Blue (R)

2.Most lust -have decor item? A Barcelona chair (V) an indoor/outdoor swimming pool (R)

3. Next travel destination? Mauritius (A) Anywhere where I don’t need to cook or clean! (V) Kenya (R)

4. Trends for 2013? Individualism, confidence in expressing yourself (V)  Surrounding yourself with things that make you feel good (R)

5. What do you love most about East London? It has one of the best golf courses in SA, and the lifestyle (R)

January Blues

Happy New Year, its 2013! That means a brand new year of new fresh ideas, new exciting designs and new trends to follow (or set!)

A few weeks back Dulux paint announced their colour for 2013, deep rich Indigo. Dulux describes their colour of the year as ‘soothing, honest, relaxing and inspiring’ – a colour that calms and soothes. Indigo is an inky dark blue that some even describe as magical.   With the mounting pressure of daily living and financial woes, home needs to be a haven and sanctuary, and apparently Indigo blue is the perfect colour antidote for this!

Pantone is not a paint company. They are the big giant of color influence. Any industry that works with color from fashion to designers to graphic artists to pastry chefs all look to Pantone for influence and guidance on color trends. Monaco Blue is Pantones colour of Spring 2013.  It is kind of like a duller navy and cobalt hybrid.  It is THE colour of the moment in the fashion world! ( my lust item for 2013: a Monoco Blue bag!)

Another blue hue that is very H-O-T in 2013 is Union Jack Blue, as made famous by the Queens Jubilee Celebrations in 2012 as well as the Olympic Games that were hosted in London.  Pantone Color Institutes’s executive director, Leatrice Eiseman, explained that the shade “speaks to the practicality that we are seeing in society. You have to realize there is still concern out there for the economy.” Speaking of practicality, note that the runner up color is also a blue—Dusk Blue.

It is however not all doom and gloom and hues of blue in 2013! Pantones official colour for 2013 is Emereld Green! Surprising choice, but a colour very elegant, rich and saturated!

So keep your eyes out for a sea of Blues and Greens dominating interiors and decorating accessories this year. They are colours both classic but modern at the same time, evoking relaxation and balance, yet sensual and enigmatic.

Have a fabulous year ahead and watch this space for exciting projects and inspiring creative’s to meet!

january blues