Freeman-Elliott Designs

As I mentioned in my first blog entry, the aim of styleEAST is to showcase all that is hip and happening in terms of the Interior Design world in East London and surrounds by unearthing and discovering all that is awesome about this little town.

Such talented individuals that totally meet this brief are the dynamic duo of Freeman- Elliott Designs!

John and Tam Freeman-Elliott are the power couple behind this bespoke furniture and accessories design company.  With Tam’s background in design & her husband, John’s, in furniture production, the two of them began the design and production of Cape Cod styled furniture such as tables, side boards, chairs, head boards, frames etc 3 years ago.  Their business now combines all their skills and passions of photography, furniture production, decor and design, all imbued with their inspiration from the ocean and the earth.

All the items they make are handcrafted (and handpainted using specialist paint techniques by Tam herself!), proudly local, and each piece unique in character. Freeman-Elliott only use 100% recycled wood for all the items they make, thus making their lifestyle pieces green and as Tam proudly says ‘100 % for our earth’.

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Some lust have items from their range include very inviting daybeds to spend the afternoon lounging about on the patio, rustic-designed cheese boards (awesome gift!!) and trestle tables washed in all kinds of shades of grey ( no wonder I like them!) Their mirror and photo frames come in various hand painted shades, perfect to go on that (dark grey) feature wall!

Freeman-Elliott Designs operate out of their 50m showroom on bustling Chamberlain Road in Berea which they share with trendy ladies fashion boutique, Ivory. They also have open days a few times a year from their home studio in Nahoon. Here the public can really see how their lifestyle pieces work so well in their own home which totally embodies the casual breezy beach house aesthetic.

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So what does 2013 have in store for Freeman – Elliott Designs? John and Tam hope that their brand will become synonymous with purchasing furniture for your home in East London. With such passionate people driving the company, and such beautiful hand crafted eco-friendly products that totally embody the East London outdoorsy lifestyle, Freeman-Elliott Designs are bound to go from strength to strength.

So pop into their store at 18 Chamberlain Road in Ivory Boutique OR check them out on Facebook

Ivory and Freeman Elliott Designs will be open for late night shopping til 6pm on Wednesday the 12th and 19th of December….perfect for unique Christmas gifts!

“20 questions” (….. or more like 5!)

John and Tam Freeman-Elliott

  1. What will you be drinking this summer? JimmyJaggers (T) Windhoek light (J)
  2. What is on your bedside table? The House and Leisure magazine, “It’s not how good you are, it’s how good you want to be” by Paul Arden, a beautiful polished turquoise shell from my aunt (T) headlight, radio and ‘Screw it, let’s do it” by Richard Branson (J)
  3. What is your idea of a dream holiday? A holiday? What’s that! Any holiday…but Mauritius will do! (T) Beach, fishing, braai, sleep… in that order (J)
  4. Most lust after item? A Smeg fridge (T) My wife! (J)
  5. What do you love most about East London? The beaches (T) The lifestyle (J)

500 Shades of Grey

I liked grey before it was cool!  All 500 shades of it!  Way long before EL James coined the phrase and took the world by storm with her erotic love story!

Whilst the world is in ‘shades of grey’ mode, I thought it only fitting that I also had my 10 cents worth about my favourite colour. Grey.

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Unsurprisingly there are a few more shades of grey than 50! Apparently the human eye can distinguish up to 500 different shades. These range from warm taupe greys to cool blue greys, to stormy charcoal greys (more authoritative and powerful) to greys that become almost white and cloud-like….ethereal

I am mad about grey because there’s a tone that’s suitable for almost every colour in the spectrum. Perhaps because it sits between the extremes of black and white, Grey is a perfect neutral, which is why us designers often use it as a background colour.  Rule of thumb is that greys with more brown in the mix will feel warm while white based greys will feel colder

Bold colours play off grey really well……. From chartreuse (design jargon for acid yellow/lime) and fuscia ( hot pink) to petrol blue (think jade) to name but a few…

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The cool toned grey can be balanced by a warm neutral or colour, as can a warmer ‘greige’ be balanced by a cooler hue…. So, contrary to popular belief, grey does not have to be cold, depressing or lacking in personality but rather energizing and bold, calm or reflective, mysterious and sexy but most always oh-so-cool and contemporary!

I promised some tips…… how can you use grey?

  • Be bold and paint all you interior walls grey. Grey looks better en masse and as mentioned above, it is the perfect neutral ….
  • If unleashing Christian Grey is not for you, then Grey is most definitely a fabulous feature wall colour.   Dark grey is the perfect colour to showcase artwork, pictures and mirrors on your walls. It’s far more effective than white as it makes them stand out more
  • It is a colour that works well used as an accent for skirtings and window/door frames….
  • Make a statement by painting a front door grey – it’s this season’s black – and you’ll ensure you make an entrance, simple, stylish and very current
  • Grey tones in fabrics and wallpapers create a glamorous and striking effect, especially paired with pattern and texture. Try the same colour grey in different textures – linen, silk, velvet, glossy, matt etc

Greys that I love:

  1. Christian – if you don’t know what I’m talking about….. go read the book already!
  2. Bovine ( Plascon Expression E29-6) – this is my absolute fav! It’s a dark charcoal that’s sexy, stormy and very dramatic! Perfect for a feature wall or as kitchen bics……
  3. Dulux 30YY 33/047  – this is the most perfect smoky grey! Infact, I love it so much that I have painted my lounge walls in it!
  4. Dusk of Day (Plascon 2013 Range B6-E1-2 )– very trendy contemporary colour, would be fab in a living space with some low slung corner suite and modern classic furniture
  5. Dulux 00NN 62/000 – a softer pale shade, gorgeous for a romantic bedroom in combination with silver, gold, white or even a duck egg blue
  6. Greys Anatomy – of course!