Hello world!

Hi. My name is Bridget.

And I am an interior designer {No, I am not a member of the AA, but defo do have a penchant  for vino! ……….It’s vitally important after a long day at the office!}

So I recently gave up the bright lights of Jozitown in favour of the so called ‘backwater/armpit’ of South Africa….East London…. ‘Slummies’ as it’s affectionately known around these parts.    East London, { and to some extent, the Eastern Cape for that matter } is so often disregarded in the design community as a sleepy hollow where nothing cutting edge and cool could possibly be happening….. I mean don’t Nguni cattle still roam around freely here?! ……Well that might be true… { and we don’t have a Weylandts, MAC or Vide e Cafe’! Crisis! Sniff !!! } BUT there is so much going on in this little city, surrounds and province to get excited and inspired about! And that my friends, is the aim of my blog:

To showcase all that is hip and happening in terms of the Interior Design world in East London and surrounds.

Showcase the talented individuals, inspiring places, amazing spaces with a bit of everything and allsorts that I stumble upon along the way!

What makes this idea novel is that I am not a native East Londoner. I did not grow up here, and have never lived here before. Everything I am seeing is with new eyes; hopefully for locals following my blog, it will give a fresh perspective on something they may have considered old hat. And as for the rest of SA, make that the world, it will hopefully start putting lil ol East London { 33 ° 00’S  27°52’E } on your radar as an up and coming, designer cool force to be reckoned with! { watch this space! }

I will also share some insight into my world as a practising designer { I promise you it’s not so glam down there at the coal face! }, share some insider tips and practical advice……….

StylEAST is a place to share my finds and follow my passions, and hopefully it inspires you along the way too.